SEO 101: WHAT IS IT AND HOW DOES IT WORK?
What is SEO? Business owners everywhere are asking this question. Online ranking has become a vital part of brand awareness, lead generation, and conversions. Google alone processes over 8.5 billion searches every day. Now in 2023, there are over 1.13 billion websites on the internet. According to an article by Forbes “a new website is built every 3 seconds.” That’s a lot of competition! Tired of not showing up in search results for Google!? SEO is the answer to getting your offers in front of your ideal market.
SEO stands for Search Engine Optimization. It’s how content is optimized to show up in search results for your niche audience online. Google developed web crawlers in the early 2000s to help users better find what they searched for. The crawlers crawl through your content online indexing each page and gaining information to help Google show the best results based on what was typed into the search bar. I like to think of them as little librarians helping you get the information you need. Only web crawlers deliver your search results within seconds. How does it work and what are the crawlers looking for? Continue reading to learn 3 best practices you can take to help web crawlers index your site and get found by your ideal client.
3 SEO Best Practices
Research Keywords in Your Industry: The KEY is to find the keywords that are searched the most in your industry when people are ready to purchase. Search keywords or services within your industry on Google and take note of Google's Autocomplete and Google Suggest results. Do competitive research to see what keywords your competitors are ranking for to be on the front page. Take note of what titles are used and the keywords in their content. Now create your list of relevant keywords. Next, identify which keywords help your niche audience locate your business.
SEO On-Page Optimization: Now for your blog and website, you can add your keywords to your title tag, header tags, body paragraph content, image alt text, and meta descriptions. To learn more about SEO websites and on-page optimization see the link below!
SEO Image Optimization: To optimize for SEO you’ll need to add your keywords to your image file name (before uploading to your site), image caption, image alt text, and surrounding text near your image. Optimizing your images for the web is key for page load time and decreasing your site’s bounce rate. I always recommend keeping your image size under 1500 pixels. Here’s a link to HubSpot for platforms you can use to compress your images to 1500 pixels or smaller without decreasing the quality!
Will SEO Help My Business and Is It Profitable!?
If you’ve made it this far you should know the answer! The answer is YES. SEO is how you can grow your business online and increase sales. Creating an SEO strategy for your business will provide long-term benefits. First SEO will help your business grow regardless of ads and social media. Even if you were to stop doing social media your SEO and keywords would continue to drive traffic organically to your site. Why? People search daily for the best product or service that meets their needs. If you’re tired of promoting your business on Facebook, LinkedIn, TikTok, and Instagram every day this is for you!! If you’re looking for an SEO agency or consultant, I’d love to help! Schedule a free 30-minute discovery call to get an SEO quote and package for you! I look forward to working with you!
