Joanna Finchum

Consulted on providing brand strategy, positioning, messaging, and design direction

Established a new color palette for Joanna’s brand

Conducted keyword research and wrote SEO-optimized website copy

Directed brand photoshoot, assisted in outfit design and selection, created a shot list for the photographer and directed the photo editing style

Established website design direction, designed and architected out the site

Provided full SEO-optimization package for website